Weitere Informationen

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Übersicht

The Marketing Management specialization of the International Bachelor is aimed at passionate students who wish to work in marketing. Students will develop important skills in marketing but also in management, which will allow them to work in different sectors such as luxury, automotive, consumer goods, the pharmaceutical-cosmetic sector (B2B, B2C) while being aware of their issues.

The courses will focus on customer service and customer experience, Brand Management, Retail, and the promotion of digital and environmental strategies in terms of communication, e-commerce and technology.

Karrieremöglichkeiten

Marketing project manager
Development Manager
Account Manager
Marketing research officer
Product manager
Sales manager
Project Manager
Communication Manager
visual manager

Jetzt bewerben! Herbstsemester 2025/26
Zulassung ohne Bewerbungsfristen – Bewerbungen werden das ganze Jahr über akzeptiert.
Studienbeginn
16.09.2025
Jetzt bewerben! Herbstsemester 2025/26
Zulassung ohne Bewerbungsfristen – Bewerbungen werden das ganze Jahr über akzeptiert.
Studienbeginn
16.09.2025
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