Advertising Communication
Study location | United States, Erie |
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Type | Bachelor, full-time |
Nominal duration | 4 years |
Study language | English |
Tuition fee | US$30,180 per year Engeneering, Computer Science, Health Science 32000$ |
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Application fee | US$50 one-time |
Registration fee | To be confirmed You need to choose an individual service package. Please contact the center curator or your agent and consult. You become a part of student union and ambassador program automatically after you will get Base or Standard or VIP status. *Do not forget to ask discount |
Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. It is required that you send verified copies of the entry qualification documents directly to the university by postal mail. Important! Never send original documents by post! |
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Language requirements | English TOEFL 550 or 79+ |
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More information |
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Overview
During the studies students focus on advertising, public relations, direct marketing, sales promotion and internet/social media to provide one clear, consistent and targeted message.
Programme structure
Introduction to Integrated Marketing Communication 3 credits
Emerging Media Advertising 3 credits
Fundamentals of Advertising 3 credits
Introduction to Sales Promotion and Direct Marketing 3 credits
Principles of Public Relations
Advertising Communication Organizational Internship 3 credits
Strategic Public Relations 3 credits
Advertising Research 3 credits
Integrated Marketing Campaign Development 3 credits
Career opportunities
account planner
advertising account executive
advertising account manager
community relations specialist
copywriter
internet marketing manager
marketing consultant
market researcher
media buyer or planner
media sales representative
press officer
public relations manager
social media specialist