Study location	Lithuania, Vilnius
Type	Bachelor, full-time
Nominal duration	3,5 years (210 ECTS)
Study language	English
Awards	B.Sc. (Bachelor in Business Management)
Course code	6121LX072

Tuition fee	€3,660 per year
Application fee	€100 one-time
Registration fee	To be confirmed You need to choose an individual service package. Please contact the center curator or your agent and consult. You can also familiarize yourself with packages baltic.study/en/packages You become a part of student union and ambassador program automatically after you will get Base or Standard or VIP status. *Do not forget to ask discount

Entry qualification

High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English / Lithuanian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. Applicants must upload education documents in original language, as well as translations into English. Diplomas and transcripts issued outside EU must be legalized with a legalization stamp or Apostille. You must take the original entry qualification documents along with you when you finally go to the university.

Territory requirements	Applications are NOT accepted from the following territories (based on citizenship): Bangladesh, Iraq, Pakistan, Yemen.

Language requirements	English Accepted proof of proficiency: FCE or CAE, IELTS 5.5+ or TOEFL 69+ TOEFL IBT – at least score 72; IELTS – at least score 5.5; PTE General – at least level B2; FCE – at least level B; CPE – satisfactory pass; CAE – satisfactory pass.

Other requirements	At least 1 reference(s) must be provided. A motivation letter must be added to your application. interview

Overview

The importance of marketing cannot be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. The global marketing programme is designed for students who want to learn essential and digital marketing elements, understand consumers’ behaviour and learn to analyse and manage marketing resources in a global business environment. Students will know how to use various contemporary marketing and communication tools and learn to assess consumers’ needs by analysing international businesses’ examples.

Programme structure

1 semester

Compulsory courses
Business Development and Management
Economic Theory
Fundamentals of Marketing
Management
Business Law
Corporate Social Responsibility and Ethics

2 semester

Compulsory courses
Global Business
Consumer Behaviour
Business Statistics
Information Technologiy
Fundamentals of Accounting
Elective courses
General Course of the University Education

3 semester

Compulsory courses
International Marketing
Fundamentals of Intercultural Management
Service Marketing
Retail Management and Marketing
Elective courses (5 ECTS)
Project Management
Business Strategies
General Course of the University Education

4 semester

Compulsory courses
E-Business
Product and Brand Management
Pricing and Sales Promotions
Personnel Management
Elective courses (5 ECTS)
Fundamentals of Finance
Organizational Behaviour
General Course of the University Education

5 semester

Compulsory courses
Fundamentals of Marketing Research
Marketing Communication
Business-to-Business Marketing and Personal
Sales
Business Logistics
Elective courses (10 ECTS)
Company Performance Assessment
Tax System
Quality Management
Innovation Management

6 semester

Compulsory courses
Marketing Management
Marketing Analytics
Digital Marketing
Course Paper
Elective courses (10 ECTS)
Corporate Communication
Advertising and Content Development
Intercultural Negotiation
Cross Cultural Communication

7 semester

Compulsory courses
Professional Internship
Bachelor’s Thesis

Career opportunities

A graduate can be employed as:

Sales Manager;
Marketing Expert;
Business Manager;
Business Developer.