MASTER IN STRATEGY AND DIGITAL TRANSFORMATION
| Study location | France, Lille |
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| Type | Master, full-time |
| Nominal duration | 3 semesters (120 ECTS) |
| Study language | English |
| Tuition fee | €17,500 per programme |
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| Application fee | €100 one-time |
| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English / German. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English |
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| Other requirements | At least 2 reference(s) should be provided. |
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| More information |
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Overview
The Master in Strategy and Digital Transformation aims at cultivating digital masters that allow companies to transform digital technology into business advantage.
‘Digital transformation’ is a buzz phrase. Most organizations wish to implement it but do not know how to proceed. Oftentimes, it amounts to introducing some digital tools. However, digital transformation is a holistic and complex endeavour that requires a systematic approach to its strategy and execution.
A recent study finds that becoming a digital master entails not only digital capability, that is the use of innovative technologies to improve elements of the business, but also leadership capability, in order to envision and drive organizational change in systematic and profitable ways. Digital transformation is 20% tech and 80% human.
This Master aims at equipping the students with the digital technologies knowledge as well as the skills needed to design and successfully lead digital transformation across functions (e.g. operations, customer experience, employee experience) and at the corporate level (strategy, business model innovation).