Study location	Germany, Essen
Type	Bachelor, part-time
Nominal duration	7 semesters (180 ECTS)
Study language	English

Tuition fee	€14,990 per programme
Examination fee	€200 one-time

Entry qualification

High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English

Other requirements

At least 2 reference(s) should be provided. Authenticated copy of General university entrance qualification certificate Curriculum vitae Authenticated copy of Bachelor degree certificate (for details check the admission requirements) Authenticated copy of Transcript of records Bachelor’s degree If applicable: Authenticated copy of Master degree and diploma Proof of sufficient English language skills (at least B2 proficiency level – for details check the admission requirements) Proof of current employment Scan of passport

More information	apply.baltic-center.eu/admin

Overview

With digitization, the demands on marketing and its use of different media have also changed fundamentally. No company, no brand can do without a multimedia marketing and sales strategy and dynamic, digital communication. The bachelor’s degree in Marketing & Digital Media provides you with basic business knowledge and application-oriented knowledge in marketing and qualifies you as an expert in the field of digital media.
During your studies you will learn how to create marketing concepts as well as market and target group analyzes and how to carry out targeted online campaigns. You will receive practical knowledge of how to achieve your goals with the right measures and a consistent success control, for example in social media marketing. You will also deal with topics such as web design, e-commerce and web analytics and can thus control customer behavior in an online shop or on a website. You will implement your marketing knowledge in a planning-related manner: you will analyse, design and budget a marketing project for a fictitious pitch.

As a graduate of the Marketing & Digital Media bachelor’s degree, you can work in a company, e.g. B. act as online marketing, social media or content manager and support the multimedia marketing of companies and brands as a digital navigator.