Digital Marketing with Co-op
| Study location | Canada, British Columbia |
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| Type | First level of higher education, full-time |
| Nominal duration | 1 year |
| Study language | English |
| Tuition fee | CA$8,450 per programme |
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| Entry qualification | High school / secondary education (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English |
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Overview
This program emphasizes marketing, advertising, and campaign management, utilizing the PPC marketing model, social media networks, and research to develop effective strategies. Students will start with foundational concepts in marketing and branding before progressing to more technical aspects. The curriculum includes a comprehensive study of search engine optimization (SEO) and its role in driving organic search traffic, teaching students how to optimize webpages for improved search engine rankings. Additionally, students will learn to create optimized websites and grasp key web design concepts to enhance their online presence. Market research strategies, including the use of analytics tools, are also covered. The latter part of the program focuses on advanced topics such as PPC marketing, effective copywriting, and campaign management strategies.
Career opportunities
At CCTB, our mission is to equip students with top-tier training to distinguish themselves in today’s competitive job market. Our curriculum is meticulously designed to align with your career aspirations and delivered using cutting-edge industry tools. Experience a dynamic learning environment that mirrors real-world business practices, ensuring your readiness for the professional realm.
Moreover, CCTB is dedicated to offering comprehensive career orientation, guidance, and continual employment assistance. Throughout your educational journey, you’ll gain practical skills tailored to industry demands and receive personalized support to secure employment in your chosen field. Our commitment extends beyond graduation, as we aim to provide ongoing support to facilitate your successful integration into or re-entry into the workforce.
Studying in the Digital Marketing with Co-op program will provide you with skills that you can apply to various roles. Some positions you could consider after completing the program include:
Advertising administrator
Campaign manager
Marketing researcher
Marketing research specialist
Marketing consultant
Marketing analyst
Market researcher
Market research analyst
Advertising analyst
Advertising campaign organizer
Advertising consultant
Information officer
Information consultant
Internet site manager