Study location	Latvia, Riga
Type	Master, full-time
Nominal duration	2 years (120 ECTS)
Awards	M.S. (Public Relations and Digital Communication)

Tuition fee	€4,700 per year
Application fee	€200 one-time
Registration fee	To be confirmed You need to choose an individual service package. Please contact the center curator or your agent and consult. You can also familiarize yourself with packages baltic.study/en/packages You become a part of student union and ambassador program automatically after you will get Base or Standard or VIP status. *Do not forget to ask discount

Entry qualification

Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. You must take the original entry qualification documents along with you when you finally go to the university. You must take the original entry qualification documents along with you when you finally go to the university.

Language requirements	English One of next variants, if you have no any of this certificates you can pass University or Baltic Center Exams: IELTS score 6.0+, TOEFL 78 + or equivalent.

Other requirements	At least 2 reference(s) must be provided. A motivation letter must be added to your application. 1. Entrance examination in English language (only for those who applied to study in English); 2. RISEBA Admissions Test. 3. Persons with a bachelor’s degree in other disciplines have to complete a levelling course module (introductory module) with 10 CP.

Overview

The Professional Master’s study programme “Public Relations and Digital Communication” is designed to promote the development of students’ creative potential, analytical abilities and digital skills, to ensure the practical application of theoretical knowledge and to prepare competent and competitive specialists according to the standard of the profession of strategic communication manager for work in companies, public administration and municipalities, non-governmental organisations both in Latvia and abroad.

The study programme develops competences of a strategic communication manager such as:

Innovatively plan, develop and manage public relations and communication strategies in line with organisational objectives;
conduct research, analyse, evaluate and improve public relations and communication activities;
manage the use of multimedia and modern technologies in communication;
anticipate crises and risks, manage a crisis communication team;
advise the organisation’s management on strategic communication issues;
initiate, plan and manage the work of the public relations unit, in coordination with the Head of the organisation and in liaison with the heads of other units in the organisation.

Programme structure

1ST YEAR, AUTUMN
Intercultural Communication and Negotiations
International Marketing Communications
Corporate Communication and Public Relations
Organizational Management and Strategy
Organizational Management and Strategy
Legal Aspects of Public Relations
Management Psychology
Public Relations Strategies in Public and Private Sectors
Digital Transformation and Social Media
Brand Communication
Crisis and Reputation Management

1ST YEAR, SPRING
Communication Research Methodology
Internship
Project Management
International Business Environment and Sustainability
Design Thinking in Public Relations
Strategy for Innovation and Digital Media Communication
Free choice study course

2ND YEAR
Internship II (only for the 120 ECTS group)
Master’s thesis

Career opportunities

Distance learning takes the form of evening lectures, practical and interactive sessions. Classes are taught by academics and industry professionals.
Today’s changing public relations environment and the rapid growth in the use of digital technologies reinforce the importance of digital skills among professionals in the field, so the emphasis is on the latest developments in the theory and practice of the field, digital communication and digital transformation, as well as on courses that develop students’ creativity, promote a modern worldview and allow them to understand the variety of ways and methods of implementing public relations and communication.
As communication is international in small countries such as Latvia, the study programme takes full advantage of RISEBA’s international experience and attracts guest lecturers from abroad – the UK, the USA, Italy, Bosnia and Herzegovina and other countries.