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BACHELOR OF ARTS IN BUSINESS COMMUNICATION

Tuition fee CA$84,760 per programme

Overview

The Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Programme structure

The Bachelor of Arts in Business Communication (BABC) offers a scaffolded sequence of courses in business and communications. At the same time, it integrates courses in media studies to create an interdisciplinary degree that provides a sound background for work in media and communications organizations and other communications-related business careers. Team activities are an intrinsic part of many courses given that building team skills are essential for real world success. Courses are provided in both the online and face-to-face learning environments.

Preparatory
Tier 1 University Foundation
Tier 2 Disciplinary Foundation
Tier 3 Disciplinary Applications
Tier 4 Integrative Applications

Career opportunities

Graduates of the BABC program will be able to:
Use communication theories to assess basic issues in cultural contexts
Critique communication media influence on audience perceptions of issues, events, products and services.
Evaluate the effectiveness and integration of all types of media and communications.
Demonstrate communication-oriented research and information seeking strategies.
Create ethically and legally sound content for a variety of forms of media and markets.
Integrate media and content to communicate persuasively to specific audiences.
Apply communication methods to business problems and contexts.
Demonstrate critical thinking and reflection skills in course deliverables.
Work productively in a collaborative environment.

Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024
Apply now! Fall semester 2024
This is a rolling intake - applications are accepted all year round.
Studies commence
16 Sept 2024
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