Logo of University of Management and Economics (ISM)

M.A.International Marketing and Management

Frais de scolarité 2 925 € par semestre
Frais de candidature 100 € paiement unique
Frais d'inscription À confirmer

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Aperçu

On average, three times a week on weekdays from 18:00 to 21:15

The purpose of the Internationam Marketing and Management programme is to educate market-oriented leaders who through their cutting-edge research-based training will work for the best companies. The programme is structured on three main pillars: marketing, the financial implications of investments in marketing, and research. Different interactive study methods such as discussions, cases, projects and simulations equip students with a modern approach to studies and teach them to communicate effectively. The majority of the professors teaching in the programme come from abroad.

Structure du programme

Programme courses

I Semester (Fall):
Research Methodology
Advanced Topics in International Management
Corporate Social Responsibility
Multivariate Statistics
Services Marketing

II Semester (Spring):
Advanced Corporate Finance
International Consumer Behaviour
Marketing Research
Brand Management
Marketing Metrics

III Semester (Fall):
Strategic Marketing
New Product Development and Service Innovation
Sales Negotiation and Sales Force Management
Microeconomics of Compettiveness
Digital and Social Media Marketing

IV Semester (Spring):
Thesis

Postuler maintenant ! Semestre de printemps 2025
La période de candidature est terminée, mais les candidatures tardives sont acceptées jusqu'à la date de début
Début des cours
4 févr. 2025
Postuler maintenant ! Semestre d'automne 2025/26
C'est une session continue. Les candidatures sont acceptées toute l'année.
Début des cours
16 sept. 2025
Postuler maintenant ! Semestre de printemps 2025
La période de candidature est terminée, mais les candidatures tardives sont acceptées jusqu'à la date de début
Début des cours
4 févr. 2025
Postuler maintenant ! Semestre d'automne 2025/26
C'est une session continue. Les candidatures sont acceptées toute l'année.
Début des cours
16 sept. 2025