MASTER'S PROGRAMME IN INTERNATIONAL MARKETING MANAGEMENT
| Study location | Finland, Lappeenranta |
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| Type | Master, full-time |
| Nominal duration | No duration set (120 ECTS) |
| Study language | English |
| Tuition fee | €13,500 per year |
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| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English |
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| Other requirements | At least 2 reference(s) should be provided. |
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| More information |
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Overview
Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today’s marketing managers.
In this Master’s programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential.
During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.
The curriculum of this Master’s programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback. About 80% of the programme’s Master’s theses are based on real-life business problems.
Programme structure
The Master’s Programme in International Marketing Management is a two-year programme. It leads to the degree of Master of Science in Economics and Business Administration, M.Sc. (Econ. & Bus. Admin.), which is 120 ECTS credits.
The programme includes core, advanced specialisation, minor and language studies as well as a Master’s thesis. Read more in study guide.
The delivery of courses is blended. The programme is a combination of on-campus and online studies. Individual course descriptions mention the attendance requirements for the course.
Double degree study opportunity for LUT degree students
The programme also offers a possibility for double degree studies. Students admitted to the Master’s Programme in International Marketing Management at LUT may apply to the double degree programme organised in cooperation with the following programme’s partner universities: SKEMA Business School (France), University of Twente (the Netherlands) and Prague University of Economics and Business (the Czech Republic).
Core studies, 48 ECTS credits
Advanced specialisation studies, 12 ECTS credits
Minor studies, 24 ECTS credits
Language studies, 6 ECTS credits
Career opportunities
Earning your degree in international marketing gives you many different employment options. In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.
The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.
With our Master’s profile, you can become not only a specialist, but also an entrepreneur.
You might find work as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.