Luxury Brand Management
| Study location | Italy, Milan |
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| Type | Master, full-time |
| Nominal duration | 11 months (60 ECTS) |
| Study language | English |
| Tuition fee | €25,700 per year |
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| Entry qualification | Undergraduate diploma (or higher) The entry qualification documents are accepted in the following languages: English. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | English |
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| Other requirements | The programme is addressed to candidates who have a first-level degree and/or professional experience in design and the arts. It is also open to candidates with a background in economics, management, or the humanities, if they are motivated by strong interest in the field of luxury goods, services, and experiences. All courses are taught in English. A high level of proficiency in the English language is required. |
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| More information |
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Overview
The Master in Luxury Brand Management programme is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders will guide you via individual coaching and mentorship.
The combination of accredited coursework and real-life professional projects gives students the opportunity to build on their academic foundation, while gaining valuable work experience directly applicable to their future careers.
Students can apply to the Academic Master’s Programme, accredited by the Italian Ministry of Education, or to the Master of Arts degree with an international UK validation.
Programme structure
The Master in Luxury Brand Management prepares students to manage the delicate balance between creativity and business for luxury brands.
Students will learn how a brand’s purpose and range fits within a broader demographic, social and cultural landscape.
Tomorrow’s luxury brand managers will explore the emerging values attached to the concept of luxury.
Students will come to understand that branding is a mix of science and art, rationale and emotion. They will practice how to identify individual customer behaviours and social patterns and uncover powerful insights that will allow them to support luxury brands in developing unique points of view, meaningful values and strong emotional connections through engaging and memorable experiences.
Career opportunities
Graduates of this programme may find employment in the fashion, product design, retail, or hospitality industries.
Job titles include:
Luxury brand manager
Product Manager
Marketing Manager
Digital Communication Expert
Communication & PR Manager
Branding & Marketing Consultant in the luxury industry.